vibes-about

Overview of the client:

Lumenis is a global leader in the field of minimally-invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets, and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).

Business challenge:

The challenge was to reach target segments through different Social Media channels for its five verticals: ENT, Aesthetics, Urology, Gynae and Aesthetics Vision. Outcome was to create B2B Brand presence and lead generation for Lumenis.

Social Media Marketing

Lead Generation Campaign

Emailers

Microsite Development

Creative Streategy

SEO

"Vibes chalked out a Facebook & Linkedin campaign plan for each verticals . Daily postings and other sorts of campaigns were done on daily basis on Facebook for each verticals on their separate Facebook & Linkedin pages. Mailers played a critical role in brand presence. "

We have been successful in brand building of Lumenis thereby generating leads in good numbers. Through Facebook & Linkedin communities, Brand Lumenis have become large and there has been rapid increase in likes & followers for multiple healthcare specializations.