Overview of the client:
Lumenis is a global leader in the field of minimally-invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets, and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).
The challenge was to reach target segments through different Social Media channels for its five verticals: ENT, Aesthetics, Urology, Gynae and Aesthetics Vision. Outcome was to create B2B Brand presence and lead generation for Lumenis.
Social Media Marketing
Lead Generation Campaign